Your Heading Clearly States What You Do
Elaborate on what you do in a compelling way. Make sure your ideal clients know they’re in the right place.
Make a connection.
Use this section to make an immediate connection with your ideal client. Show them you understand their pain points. Lead with empathy.
What might happen if they continue on their current path? You might mention what it’s costing them in their relationships, career, health, and time.
Be clear, be confident, and don’t overthink it. The beauty of your copywriting career is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Insert a meaningful statistic or relevant quote here.
— Quote source
Help them imagine a different way.
Now present yourself as the solution. Show your ideal clients what’s possible if they work with you.
Professional copywriting is the secret sauce to launch their business to a whole new level of success.
Help them imagine how their day-to-day will look different when their ideal clients find them on search engines.
Will they get to spend more time with family and friends? Work on passion projects? Just go to bed before midnight without marketing worries dancing in their head?
Be sure to show off your amazing copywriting skills. Your website is the first taste they’ll get of you and your writing, so don’t skimp on your words. This is your landing page for your services. Make the sale!
Make a compelling statement that makes them want to contact you.
Tell them in your unique way how you’re ready to help.
Happy Clients
Pull out the best line from your testimonial here.
Testimonials are fabulous ways to show social proof. They help your potential clients develop trust in your brand and showcase your credibility.
— Name Here
Pull out the best line from your testimonial here.
Testimonials are fabulous ways to show social proof. They help your potential clients develop trust in your brand and showcase your credibility.
— Name Here
Pull out the best line from your testimonial here.
Testimonials are fabulous ways to show social proof. They help your potential clients develop trust in your brand and showcase your credibility.
— Name Here
Packages
Package #1
Price
Explain the value this Package delivers and who it’s perfect for.
Benefits & Features #1
Benefits & Features #2
Benefits & Features #3
Package #2
Price
Explain the value this Package delivers and who it’s perfect for.
Benefits & Features #1
Benefits & Features #2
Benefits & Features #3
Package #3
Price
Explain the value this Package delivers and who it’s perfect for.
Benefits & Features #1
Benefits & Features #2
Benefits & Features #3
A la Carte Services
Service One
Price here
Explain the benefits of your service here, who needs this service, and why.
Service Three
Price here
Explain the benefits of your service here, who needs this service, and why.
Service Two
Price here
Explain the benefits of your service here, who needs this service, and why.
Service Four
Price here
Explain the benefits of your service here, who needs this service, and why.
Your words have the power to persuade action. Use this section to add another testimonial, a quote, or a statistic.
Portfolio
Type of Copy
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
Type of Copy
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
Type of Copy
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
Type of Copy
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
About
Your About section is technically about you, but it’s really about how you’re uniquely able to solve your clients’ pain points. This is where you’ll connect the dots — showing your potential clients how you’re perfectly suited to help their business thrive.
Here are a few ideas of great things to include here:
Restate a few of their pain points—“I know what it feels like to…”
Any expertise you have in your chosen niche
How your skills directly relate to expanding your clients’ business
By speaking with empathy and authority, you position yourself as the expert.
This is your chance to add another CTA.
Frequently Asked Questions
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